What photos should a brand send for AI product imagery?

Send clear images of the actual product from the angles buyers need to see. For clothing, include front, back and close-ups of print, trim and closures; for jewellery, include the setting, clasp and material details. State what must stay exact and how the output will be used. If the reference does not show a detail, a generated image cannot verify it.

Start with the views your customer needs

Make a short list by product, not a large mixed folder. A garment may need a front view, back view, fabric or embroidery close-up and a scale cue. A pendant may need a front, side, clasp and measured size. Put the product name and colourway on each set so a studio does not match an image to the wrong item.

Make the non-negotiable details visible

Use even light, a plain enough background and focus sharp enough to inspect small details. Capture the actual product colour as faithfully as possible; if colour matching is critical, compare approved outputs with the physical item under consistent lighting. For a garment with detailed decoration, photograph borders, sleeves and any back closure. Do not ask the studio to fill an unseen angle from imagination.

Why a second angle matters

Vayem Studios' Dusk garment example pairs workshop photos with generated front and back model views. Look at the yellow dupatta motifs, blouse decoration and pink-red hem across the reference and output. It makes the visual comparison possible; it is not proof that an unshown seam or fabric property was preserved.

Put the delivery brief beside the photos

• List products and colourways separately. Vayem Studios' published project terms count different colours of one SKU as separate products and set a minimum of five products.
• Say where each image will run: product page, ad, catalogue or social post. Note required crops and file sizes.
• Mark details that must not change, and identify any real product demonstration or customer experience that must not be implied.
• Name the person who will compare the finished images with the items, then ask what happens if a critical detail is wrong.

If references are incomplete, take the missing photograph first. For a scoped project, send the product list and sample references.

Common questions